Vitally
Since joining Vitally in 2023, I have been focused with updating and evolving Vitally’s brand. The Vitally Marketing & Design team is very small, so I have to wear many hats — from web to email to motion designer.
Vitally is a B2B software product aimed at Customer Success professionals. Being a small software company in a relatively new product space, we have spent a lot of work trying to make Vitally’s brand stand out amidst a pack of tight competitors. Shortly before I joined Vitally, the team engaged a agency to develop a new brand. After joining, I took over the initial, rough concepts of the brand developed by that agency, and have been working to slowly evolve and different Vitally’s brand further.
Product Launch Video
To get Vitally’s customers excited about a number of smaller features that the team launched, the team opted to bundled everything together in what we branded “The Fall Launch”. This was a hype video that I designed and animated to drive awareness of the launch. I created storyboards and visuals for this animation using a mix of Figma and Adobe Illustrator and animated everything in After Effects.
Report Promo Video
To drive awareness of a new report that that Vitally team worked on, I collaborated with another designer on the Vitally team to create this social animation. I took the art direction and some of the campaign visuals created by the Visual Designer on our team to create a storyboard and the final animated video (animated with After Effects).