Sprout Social
During my 5+ years at Sprout Social, I managed a team of 8 visual brand designers, in addition to acting as a lead designer on high value projects throughout the organization.
As a manager, my job was to maintain a high visual standard for Sprout by providing art direction to other designers and taking responsibility for final sign-o ff on all projects. I worked with the team to find a balance between maximizing creativity from our group and keeping project deliverables on time and on brand. As a lead designer, I worked on a range of projects, from HTML emails and sales collateral to entire website re-designs. I also collaborated with Product Designers to ensure that Sprout’s brand extended consistently throughout the product. Highlights include:
Testing pricing and other UX changes to sproutsocial.com in an effort to increase the number of free trials.
Collaborating with Product Design on UI updates to critical reports within the product.
Working with the Brand Creative team to help develop our illustration style, create clear rules and apply this new style to illustrations within our product.
Storyboards and animations to support new feature launches.
